There are currently 2.2 billion active users on Facebook. They could potentially want what you’re selling and can turn into your paying customers. With that being said, it is important to target the local market on Facebook which can become somewhat challenging. It can lead to great results when they are implemented correctly and will reflect on the growth of your business.
Successful Facebook Marketing Strategies
The following are nine proven Facebook marketing tactics that you can use to drive foot traffic. They also help you build brand awareness, and increase your revenue potential:
There are many businesses that offer the same services or products that you offer. The key to building your brand is to prove your customer satisfaction. People will trust those businesses that can prove that what they say and offer is true. What better to have proof that comes from real customers!
A good way to share your happy customers’ stories is by sharing screenshots of a customer’s review, emails, tagging them in a post thanking them for their good review or asking your customer to share the experience they had with your business. You can share reviews that were posted in other platforms like Yelp or Google. You can also offer incentives for your customers to leave a review such as offering a product giveaway or discounts on their next visit.
Are you having a big sale at your store, a live band performing at your restaurant, a showing at a local event or have your products displayed in new local businesses? Facebook events are a great way to notify your followers and generate some buzz for your business. Even if people can’t attend in person, it shows that your business is actively engaged with the community. Add an attractive photo, directions or a map to make it easy for people to find your event, invite your friends and followers and share your event and/or promote it as an ad!
JOIN AND USE GROUPS
There are a wide variety of groups on facebook that focus on specific topics. Join those groups that are related to your business and use it to your advantage by listing and selling products, building a community, establish expertise, start networking and offering great customer service. You can also create a group of your own that delivers your brand and area of expertise to build a new community for people to engage. Groups are the perfect place to create a controlled community within your target audience.
SHARE LOCAL CONTENT AND NEWS
Align your business with famous events, history, people, landmarks, sayings, and other nuances that are part of your city’s identity that could relate to your products and/or services. Share content from local organizations that captures the essence of your locale and will interest to your audience. You can make your Facebook page become an extension of the culture and traditions surrounding your location.
MENTION OTHER LOCAL BUSINESSES, EVENTS AND GROUPS
A good way to keep your audience attracted is to share content that is aligned with their interests. Choose pages that will have the great impact and provide value to your audience. It is also a way to support local marketing efforts, promote collaborations or local events.
TAG LOCATIONS AND EVENTS
This doesn’t only apply to your local outing at a new restaurant, but it’s mostly targeted to talking about event marketing, company outings, and business development trips. If your company is attending a big local event, post a group picture that tags the event and location. If you are out celebrating one of the team member’s Birthday, tag the location and upload a boomerang. You can add variety to your Facebook page by tagging locations. You can show off your company’s personality at the same time.
RUN CONTESTS OR GIVEAWAYS
Everyone loves winning a raffle, a contest or a free giveaway. You can easily host a promotion on your facebook page that must include your promotion’s official rules but you have to be cautious about Facebook contest guidelines so your promotion doesn’t get shut down. Good ways to engage your customers in a contest are by asking people to comment on a post to enter and to Like as a voting mechanism.
ENCOURAGE FOOT TRAFFIC
One of the problems that retails stores encounter is to make their online visitors turn into foot traffic. Some strategies to encourage foot traffic are to create polls and contests centered on popular products and their uses, run regular in-store events that are within your customers interests, promote in-store coupons, giveaways, and sweepstake, build a shop directly on Facebook where your customers can purchase your products and align your page with causes your audience cares about
PROMOTE YOUR FACEBOOK PAGE ON-SITE
It is important that your foot traffic customers engage with your online page so they become your brand advocates. Use signage, receipts, business cards, flyers, coupons. You can ask for page likes, check-ins, reviews, and posts on your Facebook Timeline. You can also offer discounts to customers that check-in at your business while visiting or create a contest with a gift card giveaway to people that share pictures showing your products or displaying a creative branded mural or sign that shows your business.
Every businesses’ needs will vary depending on what they have to offer. It is important to know your customers, understand what their needs are and target their interests in creative ways. By doing this, they become loyal customers and stay engaged with you while happily promoting your business to their friends and family.