You started. You’re out of resources. You must make yourself known. And you don’t know anything about marketing?
How to do it? We give you six ways to implement marketing in your business in a simple way.
1. GET LINKS AND CROSS PROMOTION
In order to obtain greater relevance and credibility, your website or social networks need to have the support of high quality links. A good way to achieve this is to create strategic alliances with service providers or business partners. Look for them and ask them to place links to your site or page.
2. SOCIAL MEDIA PRESENCE
Starting to create your presence in social networks is vital. Nowadays, social networks have become very important and serve as a source of information for many people. Having your brand present in all social networks that are relevant to your market niche, gives you the opportunity to connect with a greater number of people. It is important to share all your contact information and your products and / or services. The more information your social networks contain, the easier it will be for people to find you or make a decision before contacting you. Take good photos, create a complete profile and generate quality content.
3. CREATE PERSONAL NETWORKS
Personal relationships are the most solid to promote our brand. Every person you know is another opportunity to do marketing. It is not about walking around presenting your company to people, but when the topic comes up in the conversation, tell them about what you offer. The idea of creating networks is to present your business to other people live and direct.
4. SELL TO THE CUSTOMERS THAT ALREADY PURCHASED
In many cases marketing is seen only as a method to gain new customers but the reality is that a large part of the best marketing occurs in relation to your captive customers. For this reason, directing part of your marketing strategies to your own existing customer base is relatively simple and economical, which results in excellent benefits. This can be achieved through reference programs, frequent clients, events, contests, among other things. It is important to emphasize that not all strategies are applicable to all brands, so it is important to identify what suits your business and is aimed at your customers.
5. GET MORE CONTENT GENERATED BY USERS
The generation of content marketing is as effective as the marketing of attraction but must be generated with care to avoid mistakes or unnecessary expenses. This can be achieved by motivating customers and fans of your brand so they can tell their own story and generate content. So you can get a good amount of fresh and captivating content. The results will be having fans and fans creating and sharing content for you.
A business blog is an excellent strategy in online marketing. By having your website, you can use it as an excellent marketing tool when incorporating a blog. Use it, work on it, work on it and make it work for you. Define your topics very well and test your level of acceptance among your readers. Share relevant topics that relate to your brand so you can get more attention from your consumers by sharing useful information.