There are approximately 5 million PyMEs in Mexico but 98% of them DO NOT have a website published. There are a great number of technological tools that are available to strengthen a business’ web presence. Only 2% of PyMEs are taking advantage of these resources.
Google’s global scale sales channels general director, Tod Rowe, exposed that 45% of mexican internet users access the web in order to search local businesses or products, which are generally offered by a PyME.
It is true that nowadays we use the internet to search everything and anything, from a local product to one that is available only in other countries. As a business, having a website and web positioning, will give you the possibility to reach a global market. Some of the advantages of having web presence, to name a few, are as follows:
Having a business website is a simple way of allowing others to have continuous access to you without investing in other type of publicity. The more information you have in your website, the easier it will be for clients and prospective clients to get to know you and build trust.
Prestige and Recognition
A business that has a website and web presence gives a professional image of prosperity and future.
New Clients Increase
Exposure to becoming accessible to an immense number of businesses and people locally, nationally and even internationally. Your business will be known to people and businesses that could potentially be your new clients after appearing on internet search engines.
More information and communication
A website serves as an additional communication channel. It informs your clients about products and services that you want to be promoted to increase your rentability.
Existing Clients Loyalty
You will give a better and more professional image to your existing clients through the communication in your new website, that will help reduce the risk of losing clients to competitors dues to what they’ve found on their websites.
Increase in Sales
The increase in new clients and loyalty of existing clients through more information and better communication will reflect in an increase in sales and more benefits for your business.
Saving in publicity and communication costs
Traditional publicity and communications costs reduce when having your own website. With a website, you can inform, communicate, publicize and promote your business, products and services through an open communication channel that is accessible 24 hours a day, 365 days a year.
Fast investment return
The investment necessary to become part of the world wide web by having your own business website is very low compared to the benefits you will obtain:
- Communication and information
- Marketing and publicity
- Better relationship with your clients
- Saving internal costs regarding contact with clients
- Corporative imagen
- Prestige and recognition
- Business expansion
- New clients
- Existing clients loyalty
- Increase in sales
A website is an ACTIVE asset for your business and it provides with a great number of benefits that reflect in an economic retribution. As such, it should be seen as a valuable investment that can be recovered in a short term.
Living in the digital era that we are living today, you cannot be left behind. It’s time to modernize your business and take advantage of the many available tools to create your business’ web presence!
Source: Estrategia Digital