We must never forget that, an effective brand strategy is the result of a comprehensive customer-based business model; understand and generate an assertive response to the market favors the immediate and personalized fulfillment of the needs of consumers, generating sustainable relationships that last over time.
If you are determined to invest to promote your brand, you need an attractive message, the right media and effective ads. In this time of overload of stimuli and messages, communication needs to be disruptive in order to be visible. If you do not challenge the noise and apathy, nobody will remember you.
However, you can fail for different reasons. Whether the market was not properly identified, a clear objective for the website was not obtained, not understanding the concept of “first adding value and then selling”, and a classic one, due to the lack of strategic mentality and forgetting to acquire assets online.
It’s important to emphasize that the simple fact of not having a good marketing plan can generate a series of problems that lead our business idea to failure: using the available resources in a wrong way can lead to an increase in costs, if a plan, the management of the company is driven by impulses and we are not prepared for the problems, we can adjust to a little objective reality of the market, which undoubtedly leads us to the inevitable failure.
Now, in order to make it clearer, failures may arise because from the beginning we did not know how to differentiate between strategies (“The what), with the tactical (” The how). In order to land the above, the page gerencie.com proposes the following example: “The company aims to increase sales by 40%, and defines a strategy to reach the digital audience, online.
- Goal: Increase sales.
- Strategy: Take the company to the online world.
- Tactics: We will look for them.
Yes, the tactic is the concrete and punctual action that is followed to reach the objective following the previously designed strategy, so we proceed to determine the concrete actions to follow to continue the strategy and fulfill the objective.
In the first place, the company will have to hire the experts in the field, and among these people there will be programmers, designers, experts in content development and social media.
Then, it is defined what concrete means will be used to reach the public online, such as a blog, an account on Facebook, twitter, YouTube, etc., and in general terms, each one of those actions can be defined as tactics that help to follow the strategy to finally achieve the goal of getting more customers and more sales. ”
Now, how can you make a winning marketing strategy?
Remember that to make a winning marketing strategy it is important to start by defining what makes your company special and unique, clearly explain what problems you can solve, and very important, sort and present your information with human criteria.
And of course, it will never hurt to invest money, time and energy in your communication strategy. Take off your mind that smartphones have killed brochures, and balance your promotion online and offline. But above all, have realistic expectations; that, although it is clear that advertising helps, it can not work on its own.