There is no doubt that one of the great virtues that quickly positioned smartphones over its competitors was the possibility of personality your device through an endless number of app. Extremely useful tools, and occasions not so much, that came to stay and are marking a before and after in the digital market, since many businesses have begun to develop their own in order to be closer to their customers.
Now that its need is more than clear because of competitiveness, the main attraction of applications is not other than to make your company online and be within reach of your customers’ pocket; In addition, as currently not all SMEs offer them, it is a differentiating factor that surprises consumers and will help position you as an innovative entity.
And do not panic when asking for the quote of the development of an application, there are affordable and affordable alternatives for all budgets. A clear example is Appsbar, a free web tool that allows SMEs to create applications without having prior knowledge in development and programming, to then be disseminated in the market. More than 35 thousand users have used the service and 5 thousand applications have already been launched. Another example would be Mobile Roadie, AppMakr and Mippin.
And in case you still have doubts, Entrepreneuer lists the following ways so that your application has the success you are looking for, being the tip of the arrow the FREE, since, allowing the downloads for free, will help to expand the number of potential clients more than generating resources.
Another important point, without a doubt, is to make it known; for this, it is necessary to implement effective advertising strategies that manage to capture the attention of the users. Therefore, links to the most important networks should always be included in applications, such as Facebook, Twitter, Google+, YouTube and Pinterest.
Although marketing seems to be the most obvious objective when developing an application, functions such as customer services and customer relationship management can be very useful for users.
As useful last tips, you could comment that it is important to know the message you want to give before developing your app … make sure you know what you want to offer, what is the image you want to give and understand your audience.
And of course, the best way to potentialize your app at the beginning is to tempt customers; whether offering discounts, coupons, a gift or raffles or contests. Encourage the download and use of the application by providing a complementary value. It stimulates users to become addicted to your application, spread it, share it and relapse in its use.